(3BL Media/Justmeans) – Marketing has gone through some major changes in recent years, driven by consumer expectations about how businesses should behave. It’s no longer about getting people to like your products, it’s about getting them to love your entire company. The days of brand image where you could say one thing and do another are over. The job for companies now is to build brands that people can really believe in and want.
FROM THE EDITOR
Market Boom for New Building Energy Management Systems
Residential and commercial buildings account for 39% of total US energy consumption and 38% of CO2 emissions. It makes sense that companies would buy in to new energy management systems to reduce use and emissions, reports Energy Management Today. Building energy management systems (BEMS) integrate software, hardware, ICT technologies and services to help monitor, control, and automate building functions, resulting in effective energy efficiency management. A new report from Global Market Insights projects that the global building energy management systems market will grow to more than $6 billion in the next six years. Notable BEMS players include Honeywell, Ingersoll-Rand, IBM, Johnson Controls, Jones Lang LaSalle, Schneider Electric, Siemens, and Toshiba. Once again, business finds opportunity in innovation.
John Howell, Editorial Director
Special Announcement: Ethical Corporation offers webinar Sept 26 re. how 3M Williams-Sonoma and SupplyShift leverage data to transform supply chains
News & Blogs
(3BL Media/Justmeans) – Companies and non-governmental organizations (NGOs) traditionally play divergent roles in an economy. While the primary goal of companies is to maximize shareholder wealth, NGOs are driven by the goals of social benefit. But over the last two decades, companies and NGOs have been able to find increasingly common ground as social benefit becomes integral to a sustainable business strategy.
(3BL Media/Justmeans) - One of the most vulnerable industries when it comes to the issue of water scarcity is the food industry. Ceres has released a new report in which it urges major food companies to take steps to limit their use of fresh water resources, make their use more efficient, and reduce climate change impacts, which affect directly food production.
(3BL Media/Justmeans) – The United Nations Global Compact is a UN initiative to encourage businesses worldwide to adopt sustainable and socially responsible policies, and to report on their implementation. The initiative supports companies to align their strategies and operations with its Ten Principles on human rights, labor, environment and anti-corruption; and helps them take strategic actions to advance broader societal goals, with an emphasis on collaboration and innovation.
(3BL Media/Justmeans) – Indo Jax Surf Charities empowers disadvantaged, medically fragile and special needs children by exposing them to the profound healing properties of the ocean and surfing. While Thirst Project, the world's largest youth water activism organisation, builds freshwater wells in developing communities to give people access to fresh water. More than 663 million people globally do not have safe, clean water available to them.
(3BL Media/Justmeans) - Images of animals left behind on a chain as waters rose were some of the most harrowing footage to come out of the devastating drama created by Hurricane Harvey in Houston. Besides neglect, animals experience stress, get injured or fall ill in this sort of natural disaster, with a long-lasting legacy.
(3BL/JustMeans) - Can a global resort chain practice sustainability? Las Vegas Sands' (LVS) ECO360 sustainability strategy proves that the answer can be a resounding, “yes.”