FROM THE EDITOR
Purpose Is Key to Brand Reputation
What’s in a brand name these days? How does a brand establish and maintain a good reputation in the current heavy business weather of increased transparency and overheated social media? Purpose is one of the three key factors, concludes the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose. (The other two elements are quality and vision.) The study evaluates consumer perceptions of the top 200 companies in the U.S. and finds that purpose and reputation are intrinsically linked. “Purpose is the final major dimension of reputation,” claims the study. “Comprising 13 percent of a company’s overall reputation, the Purpose Premium, can boost overall reputation to edge out competitors and build vital brand affinity among consumers.”
John Howell, Editorial Director
During the cold, winter months, Christina Harris is glad she isn’t forced to choose between heat and food for her family.
read more Each day, her children, along with nearly 1,700 others in their area, get a hot meal through...
Each day, her children, along with nearly 1,700 others in their area, get a hot meal through...
STAMFORD, Conn., December 6, 2018 /3BL Media/ -- Keep America Beautiful, the iconic national nonprofit community improvement organization, is lighting up Broadway this holiday season in celebration of its 65th...read more
By David Chernicoff, Contributing Writer
Applying the circular economy method is likely the right choice for your business—assuming you want to save money and help the planet. It involves developing IT consumption processes that...read more
Nestled in the grassy plains of Gabon’s savanna region, Lékédi National Park is home to several fisheries as well as monkeys, buffalo, antelopes and other wildlife indigenous to Central Africa. When they wanted to build a base camp to...read more
TORONTO, Dec. 6, 2018 /3BL Media/ - Scotiabank launched ...read more