TORRANCE, Calif., May 9, 2013 /3BL Media/ – Flowers, jewelry, brunch and cards are usually par for the course on Mother’s Day. Toyota shared a new way for...
FROM THE EDITOR
Unilever Disrupts Innovative Influencer Marketing Strategy
Unilever, home of over 400 brands and one of the world’s largest advertisers ($7 billion annually), has called a halt to its use of influencer marketers who buy followers. Paying people who have large social media followings to promote products is an innovative practice that has grown rapidly in recent years as brands seek to leverage the popularity of social media platforms. Influencer marketing is believed to be very effective, but there’s a problem: reports have found that some influencers simply buy followers and others use bots to pad their audiences. “We need to take urgent action now to rebuild trust before it’s gone forever," said Unilever CMO Keith Weed. The move is a reminder that disruptive innovations can themselves be subject to a disruptive course correction.
John Howell, Editorial Director
May 9, 2013 /3BL Media/ - Keystone Human Services is proud to announce that Kaori Kelly, a Direct Support Professional (DSP) for Keystone Human Services Intellectual Disabilities Services, received the Pennsylvania Direct Support...read more
As annual shareholder meetings reached their peak in April, Global Brands and Original Equipment Manufacturers (OEM's) are keenly aware of the exposure they face from the complexities of Conflict Minerals Compliance implementation. The...read more
Washington, DC, May 9, 2013 /3BL Media/ - The World Environment Center’s (WEC) 2013 Gold Medal Award for International Corporate Achievement in Sustainable Development will be presented to Unilever CEO Mr. Paul...read more
“The design is very primal; it was important to me to use warm colours and African prints,” explains CPUT student Michelle Thornhill. In addition to designing the t-shirt for the OTTO “Chillytime” brand, the design student also had the...read more
“Life is Cheap.”
April 25, 2013. London, United Kingdom. Yet another horrific incident has occurred in Bangladesh. This time a factory collapse has killed 161 people and injured hundreds...read more
By: Tracy M. Fitzgerald
Most people agree – technology is rapidly changing the world we live in. And more than ever before, it is playing a...read more
May 9, 2013 /3BL Media/ - Amy Hargroves, Director of Corporate Responsibility & Sustainability at Sprint sat down for an interview at the 2013 Ceres Conference, which took place May 1st and 2nd in San Francisco...read more
May 9, 2013 / 3BL Media/ - An ambitious new partnership to save the lives of a million of the poorest children in the world has been launched by GSK and Save the Children. This unique collaboration will see the two organisations work...read more