FROM THE EDITOR
Unilever Disrupts Innovative Influencer Marketing Strategy
Unilever, home of over 400 brands and one of the world’s largest advertisers ($7 billion annually), has called a halt to its use of influencer marketers who buy followers. Paying people who have large social media followings to promote products is an innovative practice that has grown rapidly in recent years as brands seek to leverage the popularity of social media platforms. Influencer marketing is believed to be very effective, but there’s a problem: reports have found that some influencers simply buy followers and others use bots to pad their audiences. “We need to take urgent action now to rebuild trust before it’s gone forever," said Unilever CMO Keith Weed. The move is a reminder that disruptive innovations can themselves be subject to a disruptive course correction.
John Howell, Editorial Director
The World Health Organization estimates that as many as 894 million people are without potable water. That’s water for basic needs like drinking, cooking and — going potty.
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Hello, I’m Emily Polk, and these are your CSR Minute headlines for Tuesday, May 4th:
Forbes, the magazine of record for the mainstream global business community, has announced a new CSR blog. Frederick...read more
(3BLMedia/theCSRfeed) Madison, WI - May 3, 2010 - The Department of Agriculture, Trade and Consumer Protection (DATCP), located in Madison, Wisconsin, and owned and operated by The Wisconsin Department of Administration...read more
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(3BLMedia/theCSRfeed) Oakland, CA -April 28, 2010 - Like most industries, the jewelry sector has been hit hard by the down economy. Hundreds of jewelry retailers have been forced to close their doors while other, well-known companies...read more
Despite it being almost 16 years since three questions launched the LBG framework, community investment professionals are still being asked:
Are we effective as we invest in community?
Are we choosing...
(3BLMedia/theCSRfeed) Madison, WI – April 28, 2010 – Following a significant outreach effort to notify stakeholders and interested parties about the opportunity to participate in the development of the Emissions...read more
Organic, Green and Fair Trade: these are three words you don’t usually find in your kid’s school fundraiser. In a market littered with cheap tricks and even cheaper products, here’s an alternative to making your next fundraiser good for...read more