For Consumers, CSR Is Now More Important Than Price

A new survey finds that the social stances a company takes now influence buying decisions more than price. Seventy-one percent think it’s important for businesses to take a stance on social movements, such as gender equity, gun control, the environment, immigration, and human rights. Further, three-quarters of those surveyed are likely to start shopping at a company that supports an issue they agree with. These and more figures are from a report by Clutch, a Washington D.C., research and consulting firm. The numbers confirm that more consumers are looking to business to fill the purpose gap left vacant by a dysfunctional political system.

John Howell, Editorial Director

Company News

Jun 30, 2011 12:05 PM ET

(3BL Media / theCSRfeed) - June 30, 2011 - General Mills recently announced a $200,000 grant to researchers at the University of California-Davis to map the vanilla genome and to research natural crop improvements that will lead to a...

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Jun 30, 2011 12:00 PM ET

(3BL Media / theCSRfeed) Washington, DC – 30 June 2011---The National Audubon Society and The REI Foundation...

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Jun 30, 2011 11:15 AM ET
“Engaged employees are not just committed. They are not just passionate or proud. They have a line-of-sight on their own future and on the organization’s mission and goals. They are enthused and in gear using their talents and...
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Jun 30, 2011 9:50 AM ET

Pro bono work is about more than just feeling good. 

Washington Technology discusses the business imperative of volunteerism and references Deloitte's pro bono commitment and pro bono report, "...

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Jun 30, 2011 8:47 AM ET

Southwest Airlines has negotiated with Solena Fuels for a supply of 100 percent biomass-derived jet fuel to be produced in northern California. To produce the fuel, Solena fuels will use...

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Jun 30, 2011 8:25 AM ET

(3BL Media / theCSRfeed) June 30, 2011 - North American design firm Stantec has published its 2010 Corporate Sustainability Report in which the firm outlines its performance towards environmental, social, and economic goals and...

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Jun 30, 2011 12:00 AM ET
(3BL Media / the CSRfeed) The Conference Board announced today that it has formed a committee of Fortune 500 companies to advance issues related to disclosure and accountability of corporate political spending. Comprised of...
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Jun 29, 2011 3:00 PM ET

(3BLMedia / theCSRfeed) Boston - June 29, 2011 - MSLGROUP, the Publicis Groupe's flagship communications and engagement company, today announced the appointment of Anne Erhard as Senior Vice President in the Cause Marketing/CSR practice...

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Jun 29, 2011 1:30 PM ET

(3BL Media / theCSRfeed) June 29, 2011 - Danisco A/S, a world leader in food ingredients, enzymes and bio-based solutions, has published its 2010/2011 sustainability report, “Ingredients for a Changing World”. The report, Danisco’s...

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Jun 29, 2011 12:15 PM ET

(3BL Media / theCSRfeed) Portland, OR - June 29 - The Portland Trail Blazers today became the first professional sports franchise to stand up publicly for comprehensive energy and climate policies in the U.S. by joining BICEP - Business...

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