For Consumers, CSR Is Now More Important Than Price

A new survey finds that the social stances a company takes now influence buying decisions more than price. Seventy-one percent think it’s important for businesses to take a stance on social movements, such as gender equity, gun control, the environment, immigration, and human rights. Further, three-quarters of those surveyed are likely to start shopping at a company that supports an issue they agree with. These and more figures are from a report by Clutch, a Washington D.C., research and consulting firm. The numbers confirm that more consumers are looking to business to fill the purpose gap left vacant by a dysfunctional political system.

John Howell, Editorial Director

Company News

Dec 16, 2010 10:24 AM ET

Customers now expect your business to be socially responsible, but the customer isn't the starting point for these programs - your employees are. So says Carol Cone of Edelman....

For the past four years,...

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Dec 16, 2010 9:56 AM ET

What is a by-product?  According to this entry in Wikipedia, a by-product is a secondary or incidental product deriving from a manufacturing process, a chemical...

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Dec 16, 2010 9:30 AM ET

Hello, I’m Emily Polk, and these are your CSR Minute headlines for Thursday, December 16th:

The Dr. Pepper Snapple Group has joined the SmartWay Transport Partnership, a collaboration between the EPA and business...

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Dec 16, 2010 9:00 AM ET

(3BL Media) Southfield, MI - December 16, 2010 - Members of AIAG, a not-for-profit, member-supported organization that works collaboratively with a wide range of manufacturing companies, suppliers and service providers to help them...

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Dec 16, 2010 8:00 AM ET
Dec 16, 2010 7:52 AM ET

Following up on last Sunday's Part III with recommendations for holiday gifts and your own reading list, here...

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Dec 15, 2010 5:07 PM ET

(3BLMedia/theCSRfeed) Gaithersburg, Md. - December 15, 2010 - Nutrition provider Sodexo partnered with Chicago’s Namaste Charter School to earn the first Sodexo-served school Gold Award of Distinction...

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Dec 15, 2010 3:59 PM ET
It's been a big year for corporate responsibility. A huge oil spill, continued ructions in the financial sector, landmark decisions in the courts, and a new dawn for online companies around human rights issues. It is never easy to...
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Dec 15, 2010 3:10 PM ET

Holiday parties are just around the corner and who doesn't want to sparkle and light up the room?  This holiday season, clients from our personal sustainability programs are opting to sparkle organically via organic makeup. 

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Dec 15, 2010 12:52 PM ET

(3BLMedia/theCSRfeed) December 15, 2010 - Center for Resource Solutions (CRS) has received requests from many Green-e participants and other stakeholders to provide our thoughts on the Federal Trade Commission's...

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