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FROM THE EDITOR

Purpose Is Key to Brand Reputation

What’s in a brand name these days? How does a brand establish and maintain a good reputation in the current heavy business weather of increased transparency and overheated social media? Purpose is one of the three key factors, concludes the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose. (The other two elements are quality and vision.) The study evaluates consumer perceptions of the top 200 companies in the U.S. and finds that purpose and reputation are intrinsically linked. “Purpose is the final major dimension of reputation,” claims the study. “Comprising 13 percent of a company’s overall reputation, the Purpose Premium, can boost overall reputation to edge out competitors and build vital brand affinity among consumers.” 

John Howell, Editorial Director

Company News

Nov 17, 2009 2:30 PM ET

(3BLMedia/theCSRfeed) Beijing, China – 17 November 2009 – Marking a significant step toward the deployment of “cleaner coal” technology in China, GE and Shenhua Group Corporation today announced that they have agreed to a...

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Nov 17, 2009 2:00 PM ET

(3BLMedia/theCSRfeed) Beijing, China, November 17,2009 – GE (NYSE: GE) and its Chinese partners that represent some of that country’s key infrastructure development goals announced ...

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Nov 11, 2009 11:00 AM ET

(3BLMedia/theCSRfeed) Given the economic downturn, several studies have come out over the past few months looking at the attitudes of both consumers and senior executives regarding the state of corporate social responsibility (CSR).  ...

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Nov 6, 2009 9:30 AM ET

 

 

(3BLMedia/theCSRfeed) In a few weeks, representatives from around the world will convene in Copenhagen, under the auspices of the United Nations, to focus on a new international agreement on climate change. This...

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Oct 29, 2009 4:12 PM ET

Problem: On average each of our high school day students drives approx 13.4 miles per day coming and going to campus getting approximately 27.2 miles to the gallon. Will all 67 day students combined, we are using over...

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Oct 29, 2009 12:00 PM ET

(3BLMedia/theCSRfeed) - Atlanta, GA - October 29, 2009 - GE Energy has signed a technology licensing agreement with Hydrogen Energy for a proposed 250-megawatt power plant that would use integrated gasification combined-cycle (IGCC)...

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Oct 29, 2009 9:50 AM ET

The juxtaposition of several events last week had me dwelling on that most current of challenges - how to define what "sustainability" means to people in a corporate enterprise. 

If you've ever attended a talk, panel session, or...

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Oct 28, 2009 12:00 PM ET

(3BLMedia/theCSRfeed) The objective of a Senior Sustainability Officer or a Green Officer is first to advise the Office of Management and Budget (OMB). Next, is to serve in the dual capacity of the Steering Committee on Strengthening...

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Oct 28, 2009 12:00 AM ET

(3BL Media / theCSRfeed) Westlake, Texas - October 28, 2009 - Deloitte LLP will break ground today on its state-of-the-art learning and leadership development facility in the Dallas-Ft. Worth area in Westlake, Texas. The...

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