For Consumers, CSR Is Now More Important Than Price

A new survey finds that the social stances a company takes now influence buying decisions more than price. Seventy-one percent think it’s important for businesses to take a stance on social movements, such as gender equity, gun control, the environment, immigration, and human rights. Further, three-quarters of those surveyed are likely to start shopping at a company that supports an issue they agree with. These and more figures are from a report by Clutch, a Washington D.C., research and consulting firm. The numbers confirm that more consumers are looking to business to fill the purpose gap left vacant by a dysfunctional political system.

John Howell, Editorial Director

Company News

Oct 18, 2010 5:30 PM ET

As you know at Good Business International (Good-B) we are on the cutting edge of new and improved business models and enlightened leadership.

This is why we are excited to invite you to The Enlightened...
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Oct 18, 2010 4:24 PM ET

A challenge with corporate sustainability has been all about changing mindsets and systems.  Businesses often try to sell change to the organization as a way to attain agreement and accelerate sustainable business implementation....

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Oct 18, 2010 3:30 PM ET

(3BLMedia/theCSRfeed) Palo Alto, CA - October 18, 2010 - Sustainovation and co-sponsors Acterra, Bay Area Society for Organizational Learning, Continuing the Conversation, Plant!, Sustainable Silicon Valley, and World...

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Oct 18, 2010 1:05 PM ET

(3BLMedia/theCSRfeed) Brattleboro, VT - October 18, 2010 - Marlboro College Graduate School, in conjunction with the United Way of Windham County will offer a two-day workshop on nonprofit board leadership, October 29 and 30....

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Oct 18, 2010 12:00 PM ET

(3BLMedia/theCSRfeed) New York, NY – October 18, 2010 – New national research reveals that the vast majority -- a whopping 98 percent -- of female scientists know a female colleague who left the field...

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Oct 18, 2010 11:35 AM ET

Mission Markets was featured in an "Idea exChange" blog post written by Ashoka's Changemakers program. The post was entitled "SOCAP10 Recap:...

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Oct 18, 2010 11:30 AM ET

(3BLMedia/theCSRfeed) New York, NY – October 18, 2010 – Frédéric Rozé, President and Chief Executive Officer of L’Oréal USA...

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Oct 18, 2010 11:00 AM ET

Hello, I’m Emily Polk, and these are your CSR Minute headlines for Monday, October 18th:

Johnson & Johnson, Disney, and Kraft Foods rank first, second, and third as the companies thought to have the best...

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Oct 18, 2010 10:30 AM ET
(3BLMedia/theCSRfeed) GAITHERSBURG, MD., - October 18, 2010 - As one of the founding partners of The System on Our Plates – the James Beard...
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Oct 18, 2010 10:19 AM ET

Plenary Session 8
Practical Tools for Identifying and Reducing Unintentional Bias

Marni Johnson,
President, Workplace Communication & Diversity Inc.


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