10th Annual Subaru 'Share the Love®' Event Revs Up for Holiday Campaign Benefiting Make-A-Wish®
Subaru of America, Inc. recently announced the launch of the 10th annual Share the Love® Event which will, for the seventh year, benefit Make-A-Wish America. Funds raised through the automaker's Share the Love event will help grant more life-changing wishes to children with critical illnesses.
Running November 16, 2017 through January 2, 2018, Subaru will donate $250 for every new Subaru vehicle sold or leased to the purchaser's or lessee's choice of four participating national charities, including Make-A-Wish. Participating Subaru retailers can select a fifth, hometown charity, from their local community in which customers can direct their support. Several Subaru retailers have selected their local Make-A-Wish chapter as their hometown charity.
Funds from the Share the Love event help grant wishes for kids like Sage, who last year, appeared in a Subaru television commercial. Upon meeting Sage, Subaru knew they wanted to help grant her wish. Sage wished to visit Jackson Hole, Wyoming—an area she knew to have some of the best snowboarding in the U.S. Sage said her wish meant that "nobody's telling me to go get blood work, or go get a scan right now. Having a wish helps kids like me know there's something that's going to be better than what we've been going through this whole time." See more of Sage's wish here.