3 Lessons Coke has Learned Since Launching PlantBottle Packaging

Nov 19, 2014 3:00 PM ET
Article

Since introducing PlantBottle™ packaging – the first-ever fully recyclable PET plastic bottle made partially from plants – Coca-Cola has distributed more than 25 billion of the bottles to thirsty consumers in 37 countries. The breakthrough technology also has helped catalyze a movement to redirect the entire polyester fiber and plastic resin industry toward a renewable future. 

“We continue to advance what has been received as a transformational innovation in the materials space,” said Scott Vitters, general manager, PlantBottle Packaging Innovation Platform. “We believe the power of an idea is in its use and want to achieve global scale, and we know we can’t do that alone.”

Read more at: http://www.coca-colacompany.com/stories/3-lessons-coke-has-learned-since-launching-plantbottle

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