ANGEL'S ENVY® Supports the Future of Bourbon Through White Oak Preservation
ANGEL'S ENVY, the Louisville-based craft distiller that produces small batch, hand-finished whiskeys, wants to help ensure that forests of oak trees will stand tall for future generations.
This month, the team took to Daniel Boone National Forest to begin planting 20,724 trees – a commitment generated last September during National Bourbon Month as part of the brand’s annual Toast the Trees campaign. The annual campaign is in its fifth year and asks consumers to post a photo of an ANGEL'S ENVY drink or bottle using the hashtag #ToastTheTrees on social media throughout National Bourbon Month. This year, ANGEL'S ENVY exceeded its goal of 20,000 posts which was double last year’s goal. Now, ANGEL'S ENVY team members are getting their hands dirty by planting white oak trees which could grow into barrels in 75 years.
Through the "Toast the Trees" initiative, Angel's Envy aims to raise awareness for the increased need for a healthy and secure white oak population as bourbon's popularity grows both in the U.S. and abroad, which, in turn, will help to secure the future of distilling.
"ANGEL'S ENVY is not only committed to preserving the future of distilling, but to sustainable business practices. Through our fans' participation in 'Toast the Trees,' ANGEL'S ENVY can plant more trees than we use annually to make our barrels," said Wes Henderson, Co-founder and Chief Innovation Officer of ANGEL'S ENVY. "We hope our program will inspire our fans and fellow bourbon makers to join our efforts and help sustain a thriving white oak tree population in the U.S. for many years to come."
This year ANGEL'S ENVY partnered with Arbor Day Foundation and Green Forests Work to complete the tree planting.
To learn more about #ToastTheTrees, visit: https://www.angelsenvy.com/toast-the-trees/
About Arbor Day Foundation: https://www.arborday.org/