At Davos, P&G's Marc Pritchard says Consumers Expect Brands to be a Force for Good

Jan 24, 2019 9:05 AM ET
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"Consumers are now telling us they expect more from brands and companies — and it's not optional," - Procter & Gamble CMO Marc Pritchard told Matt Turner of Business Insider at the World Economic Forum in Davos this week.

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