Bridgestone Aims to Recycle Two Million Used Tires to Make New Ones

Re-using carbon black from old tires will help alleviate supply constraints for virgin carbon black.
Dec 16, 2019 9:35 AM ET

by: Dan Carney

Carbon black, the sooty by-product of incompletely oxidized petroleum that is used to reinforce the rubber in tires, is such a sought-after commodity that Bridgestone Americas, Inc. expects demand to outstrip supply.

To ensure the supply of carbon black so that it can keep making tires and as a step toward Bridgestone’s commitment to cut its carbon footprint in half by 2050, the company has started blending in recovered carbon black extracted from worn-out tires for use in its new tires.

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