Creating Transformative Experiences: Innovative Branded Content
At Verizon Media, we build innovative content experiences fueled by audience passions. Our creative arm, RYOT Studio, is the first 5G-enabled branded content shop in the industry. And while we're still a couple of years away from realizing 5G’s full transformative potential, we're already able to apply it to our creative offerings through motion capture, real-time animation, collaborative Extended Reality (XR) experiences, and live-stream.
Our recent collaboration with Procter & Gamble (P&G) is a great example. As part of this year’s Cannes Lions, RYOT worked with the team at P&G to produce two VR projects that highlight the importance of diversity and inclusion within the creative industry. The two projects, which have female directors and diverse teams in front of and behind the camera, are intended to help people change their perspectives and spark different, but productive, conversations about the future of diversity and inclusion.