Four Reasons to Be at the Responsible Business Summit this June

Is Your Business Responsible?
May 19, 2016 10:10 AM ET

The New Global Citizen

Building a responsible business is a lot like baking a cake. Most cake recipes have certain ingredients in common—the flour, the milk, the eggs, and the sugar. The recipe tells you which ingredients to use, how much, when, and at what temperature. All of these affect whether or not you end up with a delicious cake or one that goes into the garbage. Similarly, responsible businesses have common ingredients—sustainable strategies, processes, and implementation practices. However, there isn’t a one-size-fits-all recipe that will spark an overnight business transformation.

If charting the course for a responsible business was as easy as Googling a recipe, nearly all companies would have done it already. Professionals must, instead, look to, case studies and frameworks, their past and current challenges, and other industry leaders and colleagues to consider how to help their businesses, and in some cases, their industries, evolve towards more ethical practices that are founded in shared value. Companies can incorporate more responsible business practices with the understanding that each sector and industry has a different recipe.

The 15th Responsible Business Summit brings together high quality ingredients—best practices, frameworks, and over 55 sustainability leaders—this June 7th and 8th. Companies like Patagonia, Salesforce, Janssen, Unilever, Nespresso, Deutsche Telekom, Odeon UCI, Ecolab, Telefonica, and Walgreen will share the strategies and models, as well as the challenges they overcame, to integrate sustainability into their business operations.

Here are four ingredients to a responsible business—and reasons why we’re excited to join the Responsible Business Summit in London this June.

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