GE Healthcare Reaches out to Indian Villages
The biggest global healthcare companies are beginning to take significant steps to develop products for the Indian mass market, not just the tier 2 and 3 towns, but also villages, where healthcare problems are the most acute.
GE Healthcare on Wednesday said it was developing a range of new super value products in India that would be priced 25% to 40% lower than their lowest priced products previously developed for India and emerging markets.
In June, Philips' healthcare business launched a range of infant warmers and incubators in India at prices that it said were significantly lower than of equivalent products then in the Indian market. The first of GE's super value products, a baby warmer, is planned to be launched by the end of the year. The company did not provide an exact price, but indicated it would be close to about Rs 50,000. Its lowest cost baby warmer, the Lullaby, designed in and for India and launched in 2009, is priced now at Rs 1.2 lakh.