Hallmark Develops Artistic Card Range From Take-Away Coffee Cups
- The Hallmark UK team partnered with company James Cropper to produce a 44-count greeting card collection available this October from upcycled coffee cups. The project featuring waste coffee cups mixed with responsibly sourced paper pulp will help to reduce some of the 2.5 billion take-away cups that are estimated to be thrown away in the UK each year.
Each year in the UK 2.5 billion take-away cups are estimated to be thrown away. That’s why Hallmark is working in collaboration with prestige paper innovator James Cropper, inventors of the world’s first recycling process dedicated to upcycling take-away cups and turning them into beautiful papers.
As two family businesses with caring and innovation at the heart of all they do, the companies are working towards a world that’s less wasteful, more beautiful and creating a moment to show you care with a card.
Alison Murnane, at Hallmark Cards, commented, “We already make Hallmark cards from responsibly sourced paper, and so we were delighted to work with James Cropper to help drive forward another sustainable way to make an impact by taking some of the today’s waste and turning it into a beautiful card that creates a lasting moment for tomorrow.”
Steve Adams, managing director at James Cropper, comments: "Every card in the new Hallmark collection has a compelling story to tell; the raw material that was once used to carry a morning latte has been given a second life, bringing a smile to someone's face in the form of a beautiful greetings card.
"As the creators of CupCyclingTM - the world's first process designed to upcycle coffee cups - we are proud to be working with Hallmark on what is an outstanding example of circular design - it goes to show that the sky is the limit in terms of creating new value from coffee cup waste."
This thoughtful range is made up of 44 beautiful cards, designed within boutique collections, allowing shoppers to choose the perfect card to express how much they care in a way that is considered in both style and caring for the environment. Each capsule collection has been developed with its own style and identity and is supplied with POS to create extra impact in store.
All the cards and envelopes in the collection are 100% recyclable.
About Hallmark UK
For over 100 years innovation, creativity and putting great craftsmanship at the heart of everything we do has been what we are all about. We are passionate that each and every one of our cards leaves its mark time after time.
Did you know we have been chosen as a Consumer Superbrand for the third year in a row? A Superbrand is defined as a brand that is recognised for its reliability, distinctiveness and quality, voted for by 2500 British adults. Hallmark is delighted to fall into the category, alongside brands such as Kellogg’s, Lego, Rolex and British Airways.
Keep in touch with us at: www.hallmark.co.uk
About James Cropper
James Cropper is a prestige paper innovator based in the English Lake District, supplying distinct, custom-made paper products to many of the world’s leading luxury brands, art galleries and designers.
Throughout 174 years of high-quality paper production, the business has been carefully stewarded and nurtured by six generations of the Cropper family and is renowned globally for individual expertise in colour, dedicated responses to the most challenging custom projects and award-winning commitment to the highest standards of sustainability.
James Cropper is a member of the Paper Cup Recovery & Recycling Group (PCRRG), a cross-industry group that exists to develop collection and recycling opportunities for paper cups and identify and support solutions that sustainably transform used paper cups into a valuable resource. For more information, visit www.pcrrg.uk