How VSP Innovates Employee Involvement

May 4, 2016 11:15 AM ET

VSP Global’s innovation lab (“The Shop”) was created in December, 2012, to innovate with external entrepreneurs and partners. When the company announced it would solicit ideas and involvement from employees, it got a surprising response.

“Nobody came forward,” said Jim McGrann, CEO of VSP Global. “People were excited by the project concepts, but knew they couldn’t succeed as after-hours hobby projects.”

McGrann and his management team had established the innovation lab to discover ways to draw on VSP’s expertise as America’s largest vision insurer, a leading maker of fashion eyewear, and lens researcher and services provider to corporate and medical customers. 

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