New Holland Construction Promotes Culture at Tiradentes Literary Fair in Brazil
The brand set up a booth at the fair alongside its partners. The aim: to show how literature and access to culture can improve social inclusion.
"We support the Tiradentes Literary Fair with a commitment to democratize free access to culture. We believe that culture is a highly effective transformation agent, so we focus our efforts on initiatives like FLITI," says Giovanni Borgonovo, Marketing Manager at New Holland Construction Latin America.
FLITI's activities are free and open to the public. This year they promoted several notable Brazilian writers and illustrators.
FLITI is known for fostering literature and training new readers through fun activities such as lectures and artistic presentations.
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About CNH Industrial
CNH Industrial is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland Agriculture supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions. Across a history spanning over two centuries, CNH Industrial has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH Industrial’s 37,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.