One-Word Answers With Bacardi's Paula Glickenhaus

By Lindsay Stein
Nov 8, 2019 9:30 AM ET
Article

Earlier this month, Bacardi hosted its 4th annual Spirit Forward Summit, an event that brings together current and future female leaders to discuss how to future empower women and shatter stereotypes.

Campaign US caught up with Paula Glickenhaus, Bacardi’s head of global reflections, to hear about how she helped put together the importance summit.

What piece of advice do you have for young women entering marketing today? Fearless.

What's the biggest challenge facing the spirits industry? Representation.

Tell us a topic or issue that marketers and agencies should focus more on right now. Planet.

Read the full interview here