Patagonia Launches 'Responsible Economy' Campaign

Oct 3, 2013 10:15 AM ET
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Leaders from outdoor apparel company Patagonia have announced a new campaign, The Responsible Economy, which calls on consumers and businesses alike to rethink disposability for more effective resource allocation.

In a recent essay, also titled “The Responsible Economy,” Patagonia founder Yvon Chouinard, explained: “Can we even imagine what an economy would look like that wouldn’t destroy the home planet? A responsible economy? During the next two years, Patagonia will try to face and explore that question. We’ll use real-world examples, not a lot of pie-in-the-sky theories. Most of all, we’re going to feel our way into how this question affects how we do business. It is the most ambitious and important endeavor we have ever undertaken.”

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