PepsiCo Launches TerraCycle Operated Reusable Packaging Pilot
PepsiCo will be offering Paris consumers two of their favourite brands, Tropicana Orange Juice and Quaker Cruesli Chocolat Noir, in reusable containers.
It is part of a market trial of the new shopping platform, Loop, operated by the global recycling organization, TerraCycle. The involvement in Loop builds on PepsiCo’s sustainable packaging vision to create a world where packaging need never become waste, providing consumers with a convenient way to enjoy its products, while reducing impact on the planet.
From 15 May, consumers in the Paris metro area can visit the Loop online store (www.maboutiqueloop.fr) and place an order for Tropicana Orange Juice and Quaker Cruesli, alongside other household products. The order is then delivered direct to their doorstep and when they are finished with the product, the reusable containers are collected, professionally cleaned and can be redelivered.
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