P&G Releases Female-Focused Docs on Hulu
By Barry Levine
May 2, 2019 2:20 PM ET
- Procter & Gamble (P&G) has released two short documentaries as part of its Queen Collective effort on Hulu, Ad Age reports. The announcement of Hulu exclusivity was made on April 26 at the Tribeca Film Festival by P&G Chief Brand Officer Marc Pritchard.
- The Queen Collective is a partnership between P&G, Tribeca Studios and actress-producer Queen Latifah to "accelerate gender & racial equality" by backing films made by women. The first two films are "Ballet After Dark" and "If There Is Light."
- The films will not be interrupted by traditional ads, but were created with P&G brands in mind. While they are exclusive to Hulu, P&G has promoted the films on Twitter, Facebook and Instagram.