Store Brand Sustainability Key at Albertsons, Price Chopper
Sustainable sourcing can improve the value proposition of a private label. The challenge, however, is conveying the message to consumers.
One way Albertsons-Safeway has addressed this is by featuring sustainability labels on its private labels.
For instance, it uses the “Responsible Choice,” on its own label seafood that has received a yellow or green rating from the Monterey Bay Aquarium’s Seafood Watch program.
Albertsons-Safeway also features the “FAD Free-Sustainable Caught” logo on its Open Nature skipjack canned tuna.