The Importance of Putting People First During COVID-19
Aug 12, 2020 11:00 AM ET
Campaign:
Duckprints in the Community
Originally published on CommPro
“Culture cannot be built during a crisis,” said Catherine Hernandez-Blades, senior vice president and chief ESG and communications officer at Aflac.
Hernandez-Blades emphasizes how critical stakeholders’ needs, such as physical, mental, and financial well-being, must be supported during this time.
“This is a once-in-the-century pandemic, meaning it’s an opportunity for companies to have a once-in-a-century social impact,” said Hernandez-Blades. “No function plays a more critical role in determining a company’s post-pandemic success than communications—the conscience of the company.”
