The Ray: 18-mile Stretch of Road Is a Testbed for a "Regenerative Highway Ecosystem"
What will the highways of the near future look like? This road project aims to create "a corridor that reconnects and restores us."
One of the pioneers in corporate sustainability, Ray C. Anderson of Interface, not only led the change to a greener way of doing business during his lifetime, but his work also continues to inspire those looking to build a better world. He described his own environmental epiphany after reading Paul Hawken's The Ecology of Commerce as a "spear in my heart, a life-changing moment," when he realized he was "a plunderer" who no longer wanted to leave that legacy behind and who vowed to run his company "in a manner that takes from the earth only that which is naturally and rapidly renewable - not one fresh drop of oil - and to do no harm to the biosphere."