The YMCA of Austin Case Study: Pairing Peer-to-Peer and Crowdfunding to Optimize Participation and Results
Online campaigns are recruiting many new donors and supporters who in turn can spread your mission across more communities and continents. But with the advent of “crowdfunding,” nonprofits are losing control of the fundraising message. This is because commercial side platforms now allow people to raise money for projects, personal trips and even medical bills. Worse still, due to the proliferation of platforms and approaches, nonprofits increasingly have little visibility into who is fundraising on their behalf, where and how, thus preventing them from building the deeper donor relationships that provide ongoing support.
So how do nonprofits take back “fundraising” in the crowd? Megan Arnold, development, The YMCA of Austin – Metro Office, has figured out how to combine the power of crowdfunding and peer-to-peer fundraising for optimum results.
In this real life case study of the YMCA’s successful annual-fund peer-to-peer crowdfunding campaign, Megan and Miriam Kagan, senior fundraising principal at Kimbia, will cover the:
- Challenges of the crowdfunding free-for-all
- Functionality, message, reach and data that nonprofits must provide to grab their supporters’ attention
- Best practices for creating a successful nonprofit-driven crowdfunding campaign
- Proven practices related to the “rights” of nonprofits to crowdfund in a way that enables their supporters while keeping the nonprofit in the driver seat
Come armed with your questions – you’ll be able to submit them directly to the presenters for a live Q&A session during the webinar. Better yet, submit them ahead of time to firstname.lastname@example.org
Not sure you can attend? Register anyway to receive a link to the recorded webinar and a copy of the eBook: 21 Proven Practices for Single-Day Crowdfunding Events.
Free thanks to generous support from Kimbia.
About the Peer-To-Peer Professional Forum
The Peer-to-Peer Professional Forum (formerly the Run Walk Ride Fundraising Council) was launched in May 2007 to support the professionals who manage the events that raise in excess of $1 billion a year for American charities
The Peer-to-Peer Professional Forum supports the thousands of professionals who manage peer-to-peer fundraising programs that engage millions of people to raise billions for good causes. Our conference and workshops, webinars and online services provide access to practical information on producing more successful programs, valuable contacts and recognition for outstanding work. We remain energized by our work supporting event managers with benchmarking statistics and best practice information that helps accelerate their progress.
- Our annual Peer-to-Peer Fundraising Thirty ranking by revenue of the largest peer-to-peer fundraising programs has quickly become the most cited piece of research in this field.
- Our Cash, Sweat & Tears Award recognizes an inspiring volunteer participant.
- Everyone interested in the field can get a glimpse into the latest news by subscribing to our free monthly newsletter.
- To take full advantage of all we have to offer, we suggest you become a Peer-to-Peer Professional Forum Member. Individuals who join the Peer-to-Peer Professional Forum receive free admission to quarterly webinars, premium access to Peer-to-Peer Professional Forum research, free and discounted job listings and other valuable benefits. Nonprofit organizations, agencies, consultants and suppliers who join receive all of those benefits PLUS a minisite in the Peer-to-Peer Professional Forum Marketplace.