Three Ideas from Subaru on Producing Zero-Waste Events

Aug 28, 2020 8:00 AM ET
Article

by Rachel Boucher

Subaru of America’s marketing messaging centers around the Subaru Love Promise, and one of those promises is “Subaru Loves the Earth.” While the brand is involved in a number of sustainable and earth-friendly initiatives, for the first time, Subaru aimed its promise at its events, creating for its National Business Conference for Subaru dealers, a zero-waste event experience. In fact, some 33,000 pounds of trash was diverted from landfills.

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