Three Things Supporting HP's Leadership in Sustainability
By Rob Enderle
Originally published on TechSpective
HP reported its sustainability progress this week which continued to showcase a level of focus, effort and, most important, progress that arguably leads the industry. HP’s sustainability efforts echo all the way back to the foundation of the company and the founders’ belief that companies should work to make the world a better place. Of the technology vendors I cover, two stand out as pushing the boundaries of what can be done with a Corporate Social Responsibility program, and they are Cisco and HP. This week let’s focus on the three things that are unique to HP that back up my statement that HP is the leader in sustainability.
User PC configurability and sustainability app
The first unique effort is HP’s ability to create an app for large customers that helps users select their next PC. This app doesn’t merely highlight features and price but the impact a product has on the environment. Looking at three critical vectors that include the impact of manufacturing, transport and usage, the user can then weigh their needs for performance against any personal or corporate sustainability goal. While they may still choose performance or some other factor over sustainability, it is a choice they haven’t had before and for those, particularly millennials, that want that choice, this is a critical part of their PC selection process.
