What’s Needed: How One Talented Tech Innovator — Turned Bank VP — Sees Female Founders Getting Ahead

Apr 5, 2018 10:00 AM ET
Article

As a veteran of the tech start-up world, Nicole German understands what’s needed to help female founders get ahead. Now, as vice-president, enterprise digital marketing, at Scotiabank, she’s helping to get those resources into the right hands.

By Shelley White

Every day, talented female entrepreneurs across Canada are innovating — pushing the boundaries of their creativity. But what needs to be done to help women-founded startups survive, thrive and take their businesses global?

“Women have amazing ideas and concepts. We need to bring them to fruition,” says Nicole German, a woman who knows a thing or two about success in the startup world.

A global brand-builder and digital marketing guru — and current vice-president, enterprise digital marketing, at Scotiabank — Nicole has spent more than 20 years helping companies scale and grow, from scrappy tech startups to powerhouse players like SAP and LinkedIn.

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