Yum! Brands Adds New Interactive Component to Hunger Fundraiser
Yum! Brands has announced the launch of its annual World Hunger Relief effort with the new "Pass The Red Cup" challenge featuring multi-Grammy Award winner Christina Aguilera.
Aguilera has been the spokesperson for Yum! Brands' hunger initiative since 2009.
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*Originally published on QSR Magazine on August 6, 2014
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