Yum! Brands Adds New Interactive Component to Hunger Fundraiser

Aug 7, 2014 4:35 PM ET

Yum! Brands has announced the launch of its annual World Hunger Relief effort with the new "Pass The Red Cup" challenge featuring multi-Grammy Award winner Christina Aguilera.

Aguilera has been the spokesperson for Yum! Brands' hunger initiative since 2009.

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*Originally published on QSR Magazine on August 6, 2014



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