24 Easy Ways to Craft Your Social Media Sustainability Communications

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Sep 7, 2012 11:00 AM ET

Sustainability and social media together offer a refreshing and innovative approach to business.  But, can social media be a catalyst for green businesses?

The path of business sustainability is a journey. And what makes up a journey? Experiences. As sustainability consultants, we're aware that high level sustainability concepts are universal and easier to understand. However, what is compelling is the expression of how an individual or a company embraces those sustainability concepts to deliver results. We're all captivated by the unique sustainability experiences but equally important is its delivery and expression. Social media has proven to be an innovative and effective way to address two of the biggest hurdles around sustainability: defining what it is and providing the means and channels for sharing sustainability experiences. Click here to continue reading, 24 Easy Ways to Craft Your Social Media Sustainability Communications

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".