3BL Blogs: Measuring the Value of CSR to the Bottom Line
The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place.
While some corporate leaders have been well meaning advocates for corporate social responsibility, early adopters have been concerned that CSR will only catch on in a serious way if we can prove its value to the financial bottom line. In a measurement outcome model I developed and published in 1996 and again in 2005, I cautioned that "impact evaluation is essential to the effectiveness and viability of corporate community involvement." Further, that "companies are more likely to invest more seriously in initiatives that produce measurable results."
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