Business Guide for Engaging Employees in Holiday Giving

Dec 5, 2018 5:20 PM ET
Blog

Still thinking about rallying your company’s employees around a donation drive to support the community this holiday season? It’s not too late!

30% of all annual giving occurs in December, with 10% of that occurring within the last three days of the year. And with America’s Charities’ Quick Start giving solution, we can have your campaign up and running in a matter of days – giving you plenty of time to spread good cheer!

Here are a few creative ideas to get your team started:

1. Matching Gifts:

Does your company have some extra money as a result of the Republican tax reform bill? Or perhaps you just have leftover budget you need to spend? Invest that money in your employees and your community! Employees view their employers as facilitators and multipliers for their own philanthropic efforts, so consider offering to match their donation through your holiday giving campaign. Not only will your employees be thrilled by the opportunity to potentially double their impact on their favorite charity, but you’ll also be contributing to your employees’ overall health and well-being. Need more inspiration? Take a look at this guest blog post from Double the Donation about 10 Companies Engaging Employees Through Exemplary Matching Gift and Grant Programs.

2. Unite Multiple Offices Across the Country in Giving:

Have offices in New York and San Francisco and Austin…and the list goes on? Lots of employers like to include a holiday giving drive as part of their year-end employee engagement festivities, but with multiple offices all across the country it can be challenging to actually execute those plans. By partnering with America’s Charities, we can combine our Quick Start giving solution with our nearly 40 years of employee giving expertise and list of nonprofit partners to rally your employees around national and local causes, and to unite your offices around a singular goal of giving back to the community.

3. Use Holiday Giving to Test-Drive Your More Ambitious 2019/2020 Employee Giving Plans:

Perhaps you have bigger plans in mind for your team’s social responsibility and employee engagement efforts, but you just weren’t able to get around to it this year. With America’s Charities’ Quick Start solution, you can test the waters and get a sense of what causes your employees care about most. At the end of your holiday campaign, America’s Charities will provide your team with a report, which will allow you to see how many employees participated and analyze what specific charities and causes employees care about. Using that data, you’ll have some basic employee engagement and fundraising benchmarks to work with and can then start putting your larger vision into a more formal plan of action for 2019.  Our team can even help you form that strategic plan and offer you multiple technology solutions to facilitate your team’s employee giving and engagement success.

4. Promote CFC Giving to Employees at Your Federal Agency: 

If you're a government agency - half the work is done for you already! There's no need for you to find a technology solution or provider to facilitate employee giving since all of that is already set up for you through the Combined Federal Campaign (CFC). All you need to do is remind your agency's employees that they can give through payroll deduction or even volunteer through the CFC. And the 2018 CFC runs all the way through January 11, 2019. Click here for a PDF guide of charities to support through the CFC and click here to learn more about the power of collective impact through the CFC's workplace giving campaign.

5. Step Back and Plan for 2019: 

Perhaps you already held an employee giving campaign earlier this Fall or aren’t ready to give the green light on a holiday giving campaign. America’s Charities has a library of free resources to help your team plan and think long-term about how best to implement employee giving, volunteering, and other social responsibility initiatives. So consider taking a step back this December to think through your vision and let America’s Charities’ team help you put that vision into action in 2019.

You don’t have to be a Fortune 500 company to give back this holiday season, and employee giving doesn’t need to be complicated. Holiday giving is a terrific way to engage your employees and encourage participation through CSR initiatives. Not to mention, CSR programs have the potential to increase revenue by up to 20%, so what are you waiting for?