Business Sustainability: Resource Constraint or Value Add?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Sep 24, 2010 9:40 AM ET

Taiga Company Blog

Do you think that business sustainability is something already existing within your business or do you think that it's another add on function, external to the business that is going to be resource intensive?  

It's sort of the same question as job seekers wanting a green job.  There's the misconception that a title with a defined green job description makes the positions role and impact green.  It doesn't.  Every job is green, depending on how you approach it.  And, for any job to be considered having a sustainable element to it, a candidate has to have basic business knowledge and functionality in a business environment as a basis for sustainability concepts to thrive.   Much like a business has to be profitable for it to meet a basic definition of business sustainability: profit, people, and planet.   Getting back to the original question, sustainability is already in a business on some level - it's just to what degree and incentives. Click here to continue reading.  

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".

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