With the dawn of social media, consumers are able to directly connect and voice their opinions to brands not in a private conversation, but amongst the hundreds, thousands and possibly millions who are connected through the Social Web. No longer can brands hide behind the wall of private communication and continue to push their stakeholder inquiries, concerns, or problems aside. Brands must react, engage and build trust by interacting with their social communities - this means exposing your brand, the good, the bad and even the ugly.

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".