Can Social Media Garner Trust in Green Brands?

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Nov 28, 2012 7:00 AM ET

With the dawn of social media, consumers are able to directly connect and voice their opinions to brands not in a private conversation, but amongst the hundreds, thousands and possibly millions who are connected through the Social Web. No longer can brands hide behind the wall of private communication and continue to push their stakeholder inquiries, concerns, or problems aside. Brands must react, engage and build trust by interacting with their social communities - this means exposing your brand, the good, the bad and even the ugly.

A recent  post, Social Media as Value Creation for Sustainable Businesses, addresses how active engagement and dialog with stakeholders cannot be overlooked when creating shared value.  However, how can social media engagement garner trust in an organizations' sustainable business strategies? Click here to continue reading, Can Social Media Garner Trust in Green Brands?

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".