Capturing the Voices in Business Sustainability

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Dec 27, 2012 7:00 AM ET
"If there is any one secret of success, it lies in the ability to get the other person's point of view and see things from his angle, as well as from your own." Henry Ford, Ford Motor Company
Servicing the customer is not a new concept to business sustainability; however, incorporating consumer insights directly into product and service development is a growing business trend.  This shift is explored in greater detail in the HBR Blog Network post, The Five Cs of Opportunity Identification, which hones in on consumer frustrations as an extremely ripe area for innovation. Click here to continue reading, Capturing the Voices in Business Sustainability

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".