Corporate Matching: A Catalyst for Corporate Giving
Corporate matching is a catalyst for corporate giving. It can help socially responsible companies more actively involve their customers and employees in corporate philanthropy, create stronger connections with stakeholders and increase transparency around community investment and cause marketing initiatives.
In a world where consumers and employees alike are looking to companies to help them support causes that they care about as part of existing customer and employee experiences and where companies struggle with how to truly engage their stakeholders in “doing well by doing good” corporate matching can be an important aspect of building philanthropy into business. Matching offers are becoming a more popular way to have a greater impact, and do so in a much more memorable way.
Matching programs increase total donations: The existence of a matching gift increases total donation response rates by more than 20%. (Source: Analysis conducted by Giving USA, 2007)
92% of companies surveyed indicate that having a match program increases participation. (Source: LBG Associates, Workplace Giving Works, Make it Work for You, 2010)
81% of employees think it’s important that their companies match their giving. (Source: 2010 Cone Cause Evolution Study)
Over 60% of surveyed employees cited their primary motivation for workplace giving is the fact their employer matches donations. (Source: Australian Charities Fund, Cutting to the Heart of Workplace Giving, 2010)
90% of consumers want companies to tell them the ways they are supporting causes. (2010 Cone Cause Evolution Study)
Companies say payroll giving and business matching reinforces their business’ positioning as a good corporate citizen. (Source: Australian Charities Fund, The Giving Business, 2009)
In today’s climate where companies have a growing need to deliver authentic social responsibility and community investment programs, and where individuals feel more strongly about supporting worthy causes with micro-donations, Benevity offers a powerful and incremental way for corporations to make a difference. Benevity’s goal is to help build user-driven giving opportunities into all types of existing online interactions to involve customers and employees in giving to causes they care about; building greater loyalty, differentiation and customer and employee stickiness. Companies can use Benevity to create choice-driven cause marketing, workplace giving and other charitable programs. Benevity wants to help companies and their customers, employees and partners turn “feel good” into real good, and change the landscape of philanthropy in the process. Find out more at www.benevity.org and by viewing our short video at www.benevity.org/goodness3.0.