Easy Steps towards a Sustainable Innovation System

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Sep 5, 2012 3:10 PM ET
Julie Urlaub, Founder and Managing Partner of Taiga Company

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company

A common characteristic across leading sustainability companies is the ability to recognize creativity and deliver new products that address societal and environmental challenges in a way that delivers business sustainability and long term value. While our previous posts have focused on idea generation, there is a larger system to be considered.

“Ideation must happen in conjunction with an innovation system.  Your company can’t speed ideas to market just because they are “good.” You must align your ideas with corporate strategic goals and focus efforts on satisfying key customer needs or future needs.” Click here to continue reading, Easy Steps towards a Sustainable Innovation System 

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".