Eco-labeling: Is There an App for That?
From "Farm Verified Organic" to "USDA Organic," "Processed Chlorine Free" to "Totally Chlorine Free," eco-labels are proliferating and consumers are having a tough time keeping them all straight. Cone's 2011 Green Gap Trend Tracker found 51 percent of Americans are overwhelmed by the amount of environmental messages in the marketplace, and no wonder – there are more than 5,000 products currently on the shelves touting green claims and more than 400 green labels in the market.
On-pack offers only a small space for product messages, yet almost 80 percent of Americans want detailed information readily accessible on product packaging. Armed with apps, curious consumers can now dig deeper into a company's product specifications and environmental impact right in the store, without having to decode a myriad of labels.