Following the Complexities of Green Marketing

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Oct 26, 2012 7:00 AM ET
Blog

As consumers continue to scrutinize business sustainability actions and new product developments, there remains an increasing need to be transparent with more credible information. Labeling a product or service with basic eco awareness just doesn't cut it.  In fact, research shows that 70% of consumers do not feel confident that they can clearly identify which companies are environmentally responsible, and six in ten consumers (59%) are skeptical about the environmental claims companies make.  So what are companies to do? Click here to continue reading, Following the Complexities of Green Marketing

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".