Four Ways RBC Capital Markets Is Engaging Its Employees in Its Corporate Philanthropy
At RBC Capital Markets, we’re passionate about being a values-oriented, purpose-driven and principles-led organization. We call this our “Collective Ambition” and the word collective is critical. We want our employees aligned with our purpose: to help our clients thrive and communities prosper and we want to ensure employees are 100% engaged in the philanthropic initiatives we support.
While we have numerous fundraisers, our marquee event is RBC Race for the Kids, which started in NYC in 2009 and has grown into a global franchise of 17 charitable runs across 11 countries with 174,000 global participants raising more than $31 million for youth-related causes. Getting to this point, where we truly believe our corporate giving resonates with employees, has been an evolution. Here are four tips for helping your organization engage employees in your corporate philanthropy:
1. Identify an area of focus your employees care about.
Identifying one key focus that employees are genuinely passionate about is key. Our commitment to youth is fundamental to our vision of helping communities prosper. Millions of youth are affected by risk factors that impact their ability to reach their full potential, from serious illness to unyielding poverty, and we work directly with Youth INC. and other non-profits to help address these obstacles. Currently, many of our employees serve as board members and are active volunteers in grassroots charities (such as Play Rugby USA and The TEAK Fellowship) that help support youth. This is by design. When determining our area of charitable focus, we surveyed employees and learned helping youth at the grass-roots level was the cause that resonated most with our employees.
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