GE’s New Ecomagination Chief: Green Tech Innovation Goes Global
Mark Vachon, Head of General Electric’s ecomagination, speaks of the importance of staying relevant and how opportunities are increasing globally in places such as China, Brazil and the Middle East.The green market is changing while governments all over the world invest billions in solar and wind energy, electric cars and battery technology. With the launch of the ecomagination Challenge, GE is researching ideas for the smart grid and other green technologies in order to continue expanding the green product range and investing in early stage start ups that show potential.
Six months ago, Mark Vachon took over as head of General Electric’s ecomagination, the conglomerate’s $5 billion green technology and sustainability initiative. Tellingly, he says he’s spent about three-quarters of that time traveling outside the United States.
GE (NYSE: GE) is an advanced technology, services and finance company taking on the world’s toughest challenges. Dedicated to innovation in energy, health, transportation and infrastructure, GE operates in more than 100 countries and employs about 300,000 people worldwide. For more information, visit the company's Web site at www.ge.com.
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