Guest Post: Telling the Whole Story
More jobs and cheaper energy. In the lead up to this week’s Super Tuesday primaries, these have been constant refrains from the candidates for the Republican presidential nomination. They have also been central messages from President Obama. No doubt, they will continue to be among the key themes repeated between now and November 6.
Almost as if on cue, comes a new study by Deutsche Bank and the Rockefeller Foundation. The report suggests that a renewed emphasis on energy efficiency retrofits across the country could save Americans $1 trillion over the next ten years and help create 3 million jobs, all while reducing carbon dioxide emissions by 600 million metric tons, roughly 10% of current levels.
It is an exciting and compelling prospect. But aside from how well this narrative plays into election year campaign themes, it underscores the connection between sustainability and a company’s financial performance. And this is only the latest of several recent studies that show increasingly stronger connections between environmental, social and governance (ESG) issues and business performance and success.
Take a look at the new study by researchers at Harvard Business School and London Business School – The Impact of a Corporate Culture of Sustainability on Corporate Behavior and Performance, the KPMG study – Expect the Unexpected: Building Business Value in a Changing World, and the third annual Sustainability & Innovation Global Executive Study by MIT Sloan Management Review and The Boston Consulting Group.
Chad Tragakis is Senior Vice President, Hill + Knowlton Strategies, Washington