How Business Sustainability Increases Relatedness and Productivity within Organizations

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Apr 22, 2011 10:00 AM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

Evidence suggests employee engagement strategies can make a difference in internalizing sustainability and translating high-level corporate CSR commitments into action and results on the ground.  When it comes to Corporate Social Responsibility (CSR), most business executives will tell you that their business sustainability stakeholders play a key role in the process, especially employees.   Does business sustainability promote happier employees? 

The post, Who are the Happiest Workers? explores this concept.  “Positive feelings about work are becoming increasingly important in the business world.  "With companies struggling to survive in a competitive economy, and engaged in a war for talent, the problems of recruitment, retention and employee engagement of productive employees are critical," Psychology Today's Wired for Success blog explains. "No less critical is the recognition that a happy workplace can have a significant impact on business results and success."     According to Forbes' CSR Blog, "Studies show that positive employees outperform negative employees in terms of productivity, sales, energy levels, turnover rates and health care costs." In addition, "optimistic sales people outperform their pessimistic counterparts by up to 37 percent. People who expressed more positive emotions while negotiating business deals did so more effectively and successfully than those who were more neutral or negative."  This means that the tangible elements of generating happiness — autonomy, competence and worker relations — should also be business priorities. When workers enjoy their jobs, they have a tendency to work harder, be more productive, generate more revenue for their organization and earn more over the course of their careers.  ~ Who are the happiest workers?  Click here find out.  

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".