How CSR Executives Can Lead Strategy in Uncertain Times
If you lead your company’s corporate social responsibility or sustainability efforts, you are likely getting calls about the unpredictable political context in the U.S. and around the world.
C-suite leadership, colleagues, employees, and partners are asking you how your company is responding. You and your team are asking yourselves the same questions: What is our company’s role? How is it changing? Should we overhaul our societal engagement portfolio or do we stay the course?
External events, along with increased expectations about the role of companies, challenge business leaders with important questions about how companies can and should engage in societal issues. In our experience, shifts in the external environment present new opportunities and compel leaders to reassess their company’s motivations for addressing societal issues.
FSG believes that companies can and should adapt and respond to changes in the external environment, while also channeling resources toward a portfolio of sustained, focused, and intentional investments.