How do community investment professionals answer the ROI Question?
As the facilitator of LBG Canada, SiMPACT is aware of the many challenges community investment professionals often face day-to-day. Whether it is lack of staff support or handling a large number of requests for funding, a common stressor we also hear from professionals is how to respond when their CEO asks: What is the ROI of our community contributions?
Although this question seems straightforward, where the frustrations lie is in trying to find a value that represents a diverse portfolio with numerous investments - and communicating that value in terms understood by senior management.
SiMPACT was established in 2005 with a vision to support management systems and skill development in the areas of strategic community investment and social return on investment (SROI).
SiMPACT is the facilitator of LBG Canada, a growing group of companies using the LBG Model as a management framework to maximize the value of community investment programs – for the community and for the business. Companies involved in LBG Canada are achieving a higher quality standard in program design, resource allocation and evaluation of the community investments. The increasing use of the LBG Canada logo in public reporting symbolizes a commitment to quality and good governance of the community investment portfolio.