How Do You Take the Lead in Sustainable Development?

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Jun 29, 2012 12:00 PM ET
Julie Urlaub, Founder and Managing Partner of Taiga Company

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company

With the shift in consumer preferences over the past few years, companies have been aggressive to respond to the growing ‘green’ value opportunity. However, lifecycle questions remain on company responsibilities once the products are in the hands of the consumer. Does a sustainable business need to market and sell to a responsible consumer to be sustainable? Do customers respond to a product or should products arise from the needs of the customer? Our sustainability consulting explores. Click here to continue reading How Do You Take the Lead in Sustainable Development?

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".