How Doing the Right Thing Can Inspire Employees and Build Customer Loyalty
In today’s competitive landscape, brands need to be purpose-driven if they want to outperform their competitors and increase their bottom line. The same rule applies if they want to keep their employees happy and their customers loyal.
By maximizing partnerships with non-profit organizations, companies can create opportunities that allow their employees and customers to also play an important role in the company’s purpose.
Here are some ways non-profit partnerships can pay off for both employees and customers:
- Doing Good Improves Overall Happiness: According to a United Health Group study, U.S. adults who volunteer report that they feel better, both physically and emotionally, than adults who do not volunteer.
Eileen Howard Boone is Senior Vice President of Corporate Social Responsibility and Philanthropy for CVS Health, and President of the CVS Health Foundation. Howard Boone also serves as an officer of the CVS Health Employee Relief Fund and CVS Health Charity Classic.