How Viral Engagement is Revolutionizing CSR
The millennial generation is quickly becoming the dominant group in our workforce, and they’re turning traditional corporate philanthropy upside down. They care deeply about their own causes, and top-down directives from the corner offices alone won’t move them to action. In fact, millennials care more about the opinions of their peers than those of their bosses. Is this workforce shift an obstacle? On the contrary – it is actually a tremendous opportunity for you to drive deeper engagement with your company’s giving and volunteer programs.